央视315晚会曝光趣头条

2020-07-18 09:20

标签：央视 315晚会曝光趣头条

央视315晚会点名趣头条，指其广告涉嫌虚假宣传、贩卖假冒产品、隐藏非法在线赌博平台后，作为”移动内容聚合第一股”，趣头条渡过了艰难一夜。

央视315晚会曝光趣头条

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			"prevue": "央视315晚会点名趣头条，指其广告涉嫌虚假宣传、贩卖假冒产品、隐藏非法在线赌博平台后，作为”移动内容聚合第一股”，趣头条渡过了艰难一夜。",
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		"list": [
		{
			"id" : "52857066533889",
			"img": "//pic.bbanp.com/img/52857066533889.jpg",
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		  	"title": "",
		   	"note": "趣头条回应",
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		{
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		   	"note": "央视315晚会点名趣头条，指其广告涉嫌虚假宣传、贩卖假冒产品、隐藏非法在线赌博平台后，作为”移动内容聚合第一股”，趣头条渡过了艰难一夜。",
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		   	"note": "比如点进一条“三餐正常吃、体重往下掉”的资讯内容，出现的是一条“减肥产品”广告；一款普通食材号称有防癌、淡斑功能；一款属于压片糖果的普通食品，宣传却号称：“比伟哥还好使，一粒恢复男人本色”。",
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		{
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		   	"note": "根据相关财报，2020年一季度趣头条MAU（月活跃用户）为1.38亿，与上一季度的1.37亿基本持平；DAU（日活跃用户）为4560万，较上一季度降低了20万。",
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		   	"note": "目前趣头条正在扶持一个名为库盒的餐饮品牌，其在上海总部办公地点还专门设置了库盒取餐点，每天向员工发放优惠券以鼓励他们在平台上点餐。",
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		   	"note": "先是提前的道歉未被接受，反被网友无情调侃——央视具体曝光在21时30分，趣头条道歉约在20时40分；紧接着资本市场反应迅速，其股价盘前暴跌超过15%，最终收盘股价大跌23.04%，报收2.84美元。",
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		   	"note": "对一个成长期的公司来说，广告营收暂时下滑、巨额亏损并不可怕。比如拼多多，也是通过大量的补贴来换取用户、营收的高增长，虽然迄今亏损严重，却已成为一个与阿里、京东争锋的电商巨无霸。",
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		{
			"id" : "52857077144833",
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		   	"note": "竞争对手是一方面，无往不利的“买量”策略也在失效：即使在2019年第三季度投入了有史以来单季最高的15亿元营销费用，MAU环比增速依然只有12%，并在2019年四季度降至3%。",
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